Wednesday, November 08, 2006

Come on, it was a joke!

Elton's agent has responded to questions about his profanity laced tirade against Universal that it was just a big joke. Of course it was, we all knew that already, didn't we?
Gary Farrow says;

“I think you’ll find it [the fifteen reported uses of the word ‘fuck’] was tongue-in-cheek about the record company,”


Yeah, right, sure it was.

Joke or not, Universal's marketing and promotion of "The Captain & The Kid" has been atrocious from the beginning with appearances on all of the usual boring suspects (Ellen, Leno and such) to absolutely no creative placement of the album such as in Starbucks where Elton's Christmas album performed so well, to the terrible choice for the lead single. And who knows if they will even bother with a second single since the "The Bridge" has been floundering in the lower half of the Top 20.

Universal could actually try something new and different with the next single release. Why don't they take 3-4 songs from the album and push all of them to radio and say "here ya go, have at it, play whatever you want". At least that way programmers have a choice and perhaps radio listeners will be exposed to more than just one song TC&TK. It's worth a try. That's if Universal even cares anymore.

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