Monday, April 09, 2007

Elton birthday concert scores big!

The April 5 prime-time airing on MyNetworkTV of the Elton John birthday concert from New York’s Madison Square Garden earned a household 1.8/3 overnight rating, the highest in the network’s history, according to Nielsen Media Research data.

In 13 of the top 20 markets, the telecast produced ratings of 2.0 or higher, including a 3.1 rating in Miami and a 3.3 rating in Cleveland. In the New York market, the telecast earned a 2.6, in Atlanta, a 2.7, in Chicago, a 2.3, and in Philadelphia, a 2.4.

Among women 25-54, Atlanta produced the highest ratings with a 2.7, while New York recorded a 1.7. Among women 18-49, the Atlanta market recorded a 2.1, while New York earned a 1.8.
MNTV, which went on the air in September 2006, recently announced that it was scrapping its prime-time soap opera format, and moving to mini-series-, reality- and other entertainment specials-type programming.

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